Anyone who has their own website or webshop would like to know how it runs. Using various tools you can easily find out whether sales are taking place. But also whether the number of visitors is growing. Nothing is more pleasant...
We are now almost at the end of January 2023. A good moment to look back at the past year and of course the prospects for 2023. When we look back to 2022, it is fresh in our minds that the Google Core Update of December ...
The year 2022 is coming to an end. The year in which we look back at not only that annoying corona pandemic. But also Google, which has not been sitting still. Consider the recent Google Spam update that was recently rolled out. An update that is of course not for...
You have probably seen before that an update is currently underway at Google. The so-called spam update started on December 14 and will take approximately 14 days before it is rolled out. This is not the first of its kind in this...
Link building still works very well in 2022 to get higher in Google. Link building is collecting various types of links that point to your website. This creates a link profile that Google uses when ranking websites in the search results....
A landing page is different from a homepage. You use your homepage as a kind of calling card for your company. From the homepage, people can navigate further to the information they are looking for. A landing page is specifically designed...
As a company, there are various activities you can perform to generate more sales. Two of the most important are SEO and SEA. SEO stands for Search Engine Optimization and concerns all activities that ensure that your website ranks higher in the...
Telling a story helps to create a bond with your target group. However, as a company you cannot just tell a story. First of all, the story must attract the customer's attention. Moreover, it also has to be about something. The telling...
There is often the fear that effective marketing cannot be used with a small budget. Of course, certain marketing strategies are only feasible with a large budget. However, there are many other things you can do as an entrepreneur to raise awareness...
Sometimes it seems difficult to visualize what kind of messages Facebook shows and distributes in the organic news overview. In September 2021, Facebook released the Content Distribution Guidelines. This shows exactly what kind of content...
Google released a new Google Core update in May 2022. The search engine does this quite regularly, but the May update is a broad Google Core update. This means that the impact on your rankings can be quite significant. The purpose of such Core updates is...
As an entrepreneur you must ensure that you constantly generate new customers. There are several ways this can be done. Just think of channels such as Facebook, Instagram and even TikTok! A canal where surprisingly not much...
Do you know that feeling when you open a website and it takes a long time for it to fully load? This is of course very annoying and the main reason why someone clicks away again. This is a shame, because this person could have become a potential customer of yours. How to care...
You may be familiar with those emails where they try to sell you something, but completely miss the point. There's a good chance you've received a few emails like this. How many of these emails have you actually read? Were there any emails...
We've talked about Analytics before in our recent blog. As of July 1, 2023, the Universal Analytics (UA) properties will no longer work. It is therefore advisable to make the switch to Google Analytics 4 (GA4) now. Therefore, export the data from UA...
It is of course very annoying if you have invested a lot of time and energy in your keywords and you do not rank on the right page. You think you've done everything right, but then you still rank on a different page. Of course you want to avoid this, because the last thing...
You may have already heard, but from July 1, 2023, new hits will no longer be processed by Universal Analytics (UA). The advice is therefore to switch to Google Analytics 4 (GA4). Help I don't know what kind of property I have. Do you have your property...
Blogging is a popular way of sharing information. Today, many people are still blogging wildly. There are several reasons why you might want to start blogging. Maybe you're a hobbyist and want to share your work with the world...
A while ago, highlighting texts was a true SEO hack. However, this tip has already been somewhat forgotten, so we would like to remind you that it is very wise to keep highlighting your texts. Use bold words more often With SEO...
There are people who choose to outsource their marketing simply because they do not have enough time to work on it or they prefer to have it done by a specialist. Have you ever stopped to think about what a marketing agency is all about...
SEO and SEA, also known as search engine optimization and search engine marketing, stand for the organic and paid positions in Google. Both channels have their own advantages, but also disadvantages. In this article we explain these advantages and disadvantages based on the differences...
Over the past two years, we have seen the importance of social media like no other. Both on a personal level, but also what role it can play for companies. You have probably already used social media, or perhaps you are considering using social media...
A guest blogger is someone who writes a blog for a website upon invitation. You can hire a guest blogger to write a blog article that includes links that point to your website. This article will then be posted on another website...
Everyone knows that social media is widely used. From Facebook, Snapchat to Instagram and TikTok. The Global Web Index (GWI) has conducted research into people's motivation to use social media. The response of the correspondents shows that the...
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