The year 2022 is coming to an end. The year in which we look back at not only that annoying corona pandemic. But also Google, which has not been sitting still. Consider the recent Google Spam update that was recently rolled out. An update that is of course not seen as pleasant for everyone. Google has used SpamBrain to help with this update. Google hopes to neutralize links automatically, at the expense of your positions in the search results. As the owner of a website or webshop, you hope you don't have to experience this during the holidays. In fact, of course, it never turns out well! But this is of course not the only Google update that has been implemented in 2022. Let's look back to the beginning of 2022:

Experience page update in February 2022

Actually, this was bound to happen. The user experience in Google on desktop version. Google started this at the beginning of February and the rollout took nine days, according to Google. Exactly the same method as what they implemented in 2021 for mobile. However, the desktop update does mean that the website or webshop must also be mobile-friendly. In 2021 they had already implemented this on mobile, so desktop obviously couldn't lag behind.

Update product reviews in March 2022

At the end of March, Google came into play again by rolling out a product reviews update. This is the third release of this (Not all in 2022) which will take a number of weeks. Again, this release aims to help Google identify high-quality product reviews. Of course, with the underlying idea that you will be rewarded with better rankings.

Core update May 2022

It has been more than six months since a major update was rolled out by Google. The last core update was in November 2021. The May 2022 core update should take approximately 1 to 2 weeks before it is fully rolled out. Updating the algorithms can result in a decrease in positions for entrepreneurs and you certainly don't want that! Google had indicated at the time that you can see a bit of recovery between the core updates.

Product Reviews Update July 2022

The fourth release of this update would take 2 to 3 weeks, according to Google. In the end, it only took six days before Google indicated that it had been fully rolled out. This update is therefore called more of a refresh than something completely new. In fact, it is said that there has been little to no effect.

Content update August 2022

On August 18, Google revealed about an alleged new content update. This was a signal that was intended for the entire site to better reward the content. This update was finally put into effect on August 25 and completed fifteen days later. Google has ensured that a list was released from which you could get information. This information could then benefit your own website or webshop. The total impact of this update was actually too small to mention.

Core update September 2022

And for the second time in the year 2022, Google has chosen to roll out a core update in September. This was launched less than three days later after the previous content update was rolled out. Overall, this update seemed to have slightly less effect than the previous update in May. This update started on September 12 and took a total of fourteen days to complete.

Product Reviews Update September 2022

Google generally doesn't like to overlap updates. However, this update was launched before the previous core update was finally completed. This update was specifically designed to reward English-language reviews that are useful to searchers.

Spam update October 2022

As of October 19, 2022, Google has rolled out the latest improvements that can detect search spam. Unfortunately, Google did not specifically say whether this update targeted the links your website has. Content or any other form of spam was also not specifically mentioned that Google would pay attention to this. However, this update has been implemented worldwide and therefore had consequences for all languages. However, this update took less than 48 hours to fully roll out.

Google useful content system update December 2022

Google rolled out an update on December 6 that was also global. By adding new signals, Google hoped to optimize the content update. This rollout would take two weeks. However, no definitive confirmation has yet been given that it has actually been completed.

Last but not least! The December 2022 Link Spam Update

The December 2022 Link spam Update is probably the only update everyone is talking about right now. This update has also been implemented worldwide and is intended to combat spam. They have neutralized the links that Google considers unnatural. Here, as discussed above, they used SpamBrain. An automatic system that was supposed to intercept this. According to Google, this update would take two weeks. However, no confirmation has yet been received that it has actually been completed.

These will be the best-known updates that Google has announced. They will also provide updates in the new year. Of course, it is not yet known to everyone what this will be. Of course not when this will happen. All we can do is hope for the best so that the updates will have minimal effect.