We are now almost at the end of January 2023. A good time to look back at the past year and of course the prospects for 2023. 

When we look back to 2022, it is fresh in our minds that the Google core update December has made quite a difference. This update has caused quite a stir in the online marketing world. Not only was this update implemented worldwide, a bot called SpamBrain is now also being used.

According to Google, this update should take approximately two weeks. Unfortunately, this update took a little longer. This update was officially completed on January 12. So actually the update as a whole took almost one month. So now we can look at any damage, if any.

The economy seemed to be picking up

2022 started quite optimistically, given that we had in mind that corona would definitely remain behind in 2021. So we could focus on a fresh and successful new year. The stock markets, on the other hand, thought differently about this. This is because fear was still present in the financial market. Now in 2023 this seems to be looking a lot better.

2023, a new year with new opportunities!

The new year often means new opportunities for everyone. Let's tackle this with both hands to achieve success! Especially in the online marketing world, this is at the top of the list, right? But what should you actually pay attention to when doing online marketing?

Provide relevant content that is read

When setting up a website, the first thing you will think about is writing catchy and relevant information. Has it been a while since you did this? Then create a task for yourself to refresh the content on the pages with new content. Nothing is more pleasant for a visitor to read than when the content is up to date.

Pay attention to relevant backlinks

We will continue to focus on link building in 2023. This will make it easier for you to be found on the internet. Since this still has an effect, we will continue to deal with this. But make sure you quality backlinks that are relevant to your own company. After all, you want to be found with a nice link profile. So make sure your backlinks are relevant and contain value.

SEA is becoming more interesting every day

While we are currently largely stuck with SEO, we are still seeing an increase in SEA. People have the realization that you go through SEA achieve conversions faster. However, you will have to take the CPC into account. Be sensible and hire a SEA expert for this. They often know how to set this up quickly and professionally, so that the CPC actually remains affordable.

Improve conversions

Of course, there are numerous options with which you can achieve results on the internet. Think about advertise on social media or via Google itself. But the link building part has not disappeared yet. Although you will first have to see what your strategy is for the new year. Is this known to you? Then you can look further at how you can improve your conversions online. 

Go into the new year motivated!

Are you ready to improve your conversions through SEO or SEA? Then use the services you can find on this website.