You may be familiar with those emails where they try to sell you something, but completely miss the point. There's a good chance you've received a few emails like this. How many of these emails have you actually read? Were there any emails that encouraged you to actually purchase a product or service? Why are these emails not working and how can you ensure that this does not happen to your emails? You can read it here in this blog.

What is an email?

Let's first take a step back and look at what exactly an email is. An email is the abbreviation for electronic mail. Just as you have multiple postal companies, you also have multiple providers where you can send emails. This includes providers such as; Gmail, Yahoo, Hotmail and Windows Live Mail. In short, there are many providers, but in principle every email works the same. You write a message, send it digitally and the recipient then receives your message.

Pitfall: spam email

People receive dozens or even hundreds of unwanted emails every day. We receive these emails because we often leave them on a website for a newsletter, creating an account, orders, etc. There are several reasons why we do not read these emails and quickly throw them away. One problem is that these types of emails arrive in our inbox too regularly. We have gotten used to it and we quickly delete these emails. It is therefore wise that if you write a newsletter, for example, you set a fixed period. Another reason why your emails are not opened is because you are not using a good headline. Do you want to know how to get one? writes a good headline? Then read one of our previous blogs on this subject.

This is how you write a good email

Writing a good email is a true art, but this is an art you can learn. Increase your conversions using these tips;

Determine your target audience

This is very important to know. If you know who your target group is, you know how to write the text and how to address the person. This is not only important for the writing style, but also for the content.

Choose a form, content and frequency

Compared to the past, you can do a lot more with emails these days. Just look at the design templates that are available for newsletters, for example. It is no longer a piece of text. Nowadays you can also add short videos and indicate changes in services via a clear and beautiful layout.

How do you address the target group: tone of voice

The tone of voice is actually determined at the beginning when you choose the target group. It depends on the service you provide, but in general you address an older person with 'you' and a younger person with you'. Of course this may be different for an individual, but in general we follow these rules. Do you want to know how you can properly map your target group? Then keep an eye on our blogs!