There is often the fear that effective marketing cannot be used with a small budget. Of course, certain marketing strategies are only feasible with a large budget. However, there are many other things you can do as an entrepreneur to create more awareness, even though the budget may be smaller. We will explain some examples in this article. 

Google My Business 

Something that lays the foundation for being found online is registering your company with Google My Business. If you are a hairdresser and people in your area Google hairdresser [city name], your business will appear here. The more information you put on the company page, the more findable and accessible you are. For example, put your opening hours, telephone number, website and email address on the page. This makes it easier for potential customers to find your website without having to take too many steps. 

Content is always important

One of the best ways to get better exposure is through content. You often have to pay to post an article on a certain website, but there are also free ways. As a guest blogger, you can write an article on a specific topic and refer it to your company or website. 

Link exchange

Something that many entrepreneurs on a small budget do is link swapping. This means that you do not pay for a link to your website on an external website, but that in exchange you also place a link from the other party on your website. It may take a little more work, but it can certainly help you gain more exposure.

Social Media

Posting content on social media is free. However, you can create a lot of awareness with it. Come up with a theme that suits your company and post content that matches the colors and layout of this theme. You can interact with your followers and play with different types of content (photo, video, stories, etc.). 

Word of mouth

Advertising once started by simply telling people what you do, what you stand for and what you want to achieve. Networking always works best word of mouth and this technique still works very well to this day. Visit a neighborhood drink or an information or parent evening. You automatically start talking to people. At some point it almost always comes up what you do for work and that is the time to promote your company. Who knows, maybe your conversation partner is in the same industry or knows someone who can help you, or vice versa. 

It'll be fine!

All in all, there are a lot of things you can do to create more brand awareness without too much cost. The more people know about your company, the more likely you are to make sales. The budget will naturally increase, and so will you other marketing strategies can put in.