It was a little while ago highlight of texts a true one SEO hack. However, this tip has already been somewhat forgotten, so we would like to remind you that it is very wise to keep highlighting your texts.

Use bold words more often

At SEO findability is important. You can do this in many different ways. Consider the use of headers, keywords and meta's. Using this makes it easier for Google bots to index and rank your pages. So you increase your organic findability. However, there is another trick you can do that not only makes the design stand out technically, but can also certainly help you in terms of SEO. Do you have important keywords? Then make them bold! John Mueller, webmaster trends analyst at Google, has previously indicated that bold words can certainly contribute to SEO purposes. This means that spiders are looking for highlights on a page.

He indicated the following:

'' To understand what is stated and emphasized on a page, we look at the titles of a page. However, this is not the only thing we look at. For example, are there any that stand out because they are in bold? The bold words often show what a text is about. ''

So I should start highlighting?

Of course! This is certainly a good idea, but be careful not to highlight too many keywords. The idea is that what is actually important is printed in bold. A page with only bold words is no longer interesting. So do you want better SEO results? Don't forget to highlight some keywords, but do this in moderation!