Get more out of your visitors through conversion optimization

Conversion Rate Optimization examines 8 factors: 

1. Are web conventions being violated that cause irritation to the visitor and complicate the journey from visit to shopping cart? And how can these possible irritations be resolved?

2. Are methods recognized as 'best practices' used in the design of the page and website?

3. Does all of the above lead to a logical flow to the Call to Action (CTA) on the page?

4. Are the right actions and elements used to tempt a visitor to take another action if they say no? The secondary CTA.

5. Are actions and elements used that make it possible to stay in touch with a visitor, even after he or she has left the website or page?

6. Are the right psychological/emotional triggers used to encourage the visitor to take the desired action?

7. Are the 'best practices' used within the industry and how does a website perform compared to its competitors?

8. Have the analysis methods been installed to measure a zero position and the possible effect of a change?

In the science of Conversion Rate Optimization, we start from the premise that people come to the site with suspicion. The people behind the site and their intentions are not known. There is no personal contact, which could remove reservations. The task of Conversion Rate Optimization is to remove doubts so that the visitor still arrives at a well-filled shopping cart with as little resistance as possible.

The task of Conversion Rate Optimization is to ensure that the site conveys the following:

1. Clarity
2. Simplicity
3. Professionalism
4. Trust

These four factors form a pyramid in which gaining the visitor's trust is the highest achievable. A visitor who has confidence in the information conveyed on the site or page will be willing to leave data or open his wallet.

Initial Report or Quick Scan

An initial report or quick scan mainly looks at the first 5 factors. Competitive analysis and deep dive into the data, as well as correcting the text used for psychological/emotional triggers, are activities for the next stage. Particular attention is paid to best practices, correct site and/or page design and the possibility of follow-up contact to achieve the most obvious quick wins. Additional gains in the field of CRO will be described as a recommendation, possibly supplemented with a possible split test. In the initial report or quick scan, we also focus on a few types of main pages, generally recognized as important building blocks of a good website. This includes Home Page, Product Category Page, Product Page, Designated Landing Pages, etc.

THESE COMPANIES PRECEDED YOU

In recent years we have helped many customers get started and we are of course proud of this! Below you will find a few of these customers.