Anyone who has their own website or webshop would like to know how it runs. Using various tools you can easily find out whether sales are taking place. But also whether the number of visitors is growing. Nothing is more pleasant than knowing that you can track all this in, for example, Google Analytics 4 (GA4). You must ensure that it is set up correctly to actually view the conversions and visitors. Anyone who previously worked with Universal Analytics will do well to switch to GA4 soon. From July 2023, Universal Analytics (UA) will no longer be supported. This means that only GA4 will show data from that moment on. So make sure that GA4 is already collecting data from your visitors to the website at that time. 

Why GA4 is important to install now

To collect sufficient data, you will do well to have GA4 already installed. Past data will help gain insight into the behavior of your traffic. GA4 offers a new way to better analyze this. This also makes you better prepared for future changes on the web. With GA4 it is possible to collect more information about visitor behavior. GA4 also ensures that you gain better insight into the performance of websites, such as conversion rates and visitor involvement. 

Set GA4 correctly

If you want to monitor the traffic on your website or shop, you would do well to set this up correctly. It is therefore important for entrepreneurs that this is set up correctly. With GA4 you get a better insight into how different target groups react when they are on your website. Even if you see that visitors leave too quickly without a conversion, you can investigate this more intensively. In fact, you can say that you can investigate the target group further if there are no sales, but there are visitors.

Set on time

UA will still remain visible, but this will no longer be measured from July 2023. This makes it wise to ensure that GA4 is installed properly as soon as possible, so that data can be collected in it. 

Need help?

If you are still unsure whether your GA4 is set up correctly, please contact a specialist. This way you can be sure that everything works properly and data is collected. So be wise and don't wait too long to have GA4 set up!