Magic or science?

Content marketing is something you most likely come into contact with on a daily basis, especially if you are on Facebook and LinkedIn like us. But what does content marketing really mean and why is it used on social media?

The purpose of content marketing

Writing content is not just writing down a few words and then hoping for a higher ranking in both social media and sales. Content is much more than writing, it is a way of thinking about how to convey a company's message to your target group. This can be done by writing articles, but also in the form of videos or, for example, posting podcasts. Storytelling is an important method used in content writing. You can read more about what Storytelling exactly means and why this method is so effective in this week's article.

Why you should use content marketing

Now you're probably wondering why you should use content marketing to increase your brand awareness. One of the benefits that came out of it research from DemandMetric is that it is 62% cheaper than traditional marketing techniques and that it generates up to three times as many leads. From the statistics, but also something you have already noticed, is that the reader has not been interested in pure advertisements for a long time. The reader must be convinced to spend time on a brand. 60% of readers search further once they have read content about a product. The more people read about your product, the higher the chance that this reader will eventually become a customer.

Writing blogs the ultimate content experience?

Writing blogs is the most common form of content marketing. By writing blogs you create a bond between your company and brand and your customer. By writing articles, readers see what the company is doing. If there was an article in it that they could identify with, for example in how their newsletters were not opened, they build a bond of trust. Not only do you create trust with your readers, but you also radiate a certain authority. You are the expert and are willing to help others where necessary. This is not just about trust. Writing articles has even more advantages. For example in the field of SEO. Because of these blog articles, there are even more pages that can be indexed and the chance that you will be found on Google is higher. So what are you waiting for? Write your way to first place!