Once upon a time, a long time ago

One of the most famous opening sentences when it comes to storytelling. Storytelling has become an important part of marketing. But what exactly does storytelling mean, where exactly is it applied and how can it be done? you to apply?

What is Storytelling

How many times have you had to listen to a presentation but at the end you have no idea what they were talking about? This is because the story has not created a feeling that makes you want to keep listening. People are interested by stories that touch them emotionally, this is why Storytelling is increasingly used by companies that want to convey their message to their customers.

Storytelling is also widely used in the advertising world. Stories and characters are created that the reader can empathize with. Perhaps the story plays on the reader's dreams. Either way the story touches the user and makes them remember what was said. Just think of an advertisement that you remember well, why was that?

No, neighbor, that nettle burger was delicious

Creating a story

I can hear you saying it: I'm not creative, I can't write stories. Don't worry, you don't have to write a book based on one Hero's Journey. For good storytelling you only need three ingredients; the main character, an event and a conflict. It's a bit similar to Cluedo if you read it that way.

The main character is someone the reader can identify with. The event is about something that happens unexpectedly and the conflict is about a conflict that the main character has to overcome.

The end

Or not? I'm going to tell you a story about Bart who has his own website. At parties he proudly said that he has his own webshop, but when his friends asked if he had a lot of turnover, he became silent for a moment. What his friends didn't know was that nothing had been ordered for a while, but of course he couldn't say that. After a while of silence, he finally nodded yes, “Sure! " He said. When he got home that night, he still thought about what he had said. He couldn't keep lying and decided to do something about his turnover. First of all, he started searching in Google how to get more customers. During his search he came across a marketplace where he could buy backlinks for his website. He immediately bought a lot of it and invested in it right away link building and SEO. At the next party he met his friends again. This time Bart wore all expensive clothes and came to the party with a new car. So be wise like Bart and start investing in your website.