Start with link building

If you know SEO, you have most likely come across the word link building. Some are starting to wonder whether this is still relevant and you should not just focus on SEO. What exactly is link building, and what can it be used for? In this blog we will delve deeper into these questions and answer the question of whether it is still relevant today and whether you should focus on link building.

What exactly is link building?

Link building means that you are collecting backlinks for your website. A backlink is a link on another site that points to your website. Backlinks create more opportunities for users to come to your page. These are often users who would normally never visit your website, because they do not belong to the target group. There is a misunderstanding about backlinks that they provide more visitors, but what they mainly do is that you will score higher on Google and be discovered faster.

There are two different elements within link building. Namely internal linking: linking to other pages on your website and backlinking: these are links on other websites that point to your website.

Internal linking

With internal linking you ensure a logical structure within your own website. Don't underestimate this! People often talk about backlinks, but internal links are just as important (and sometimes even more important)! Internal links guide the user through your pages, as it were.

Backlinking

Think of backlinks as a vote for your site. Google uses these votes to determine the authority of your website. If you have a lot of votes, Google assumes you provide relevant and valuable information. The goal of backlinking is to have as many websites as possible link to your website. Keep an eye on! The quality of the website affects your site's score. If you have a bad spam score, it can negatively affect your score. Quantity is good, but quality should not suffer. No idea how to measure the condition of your website? Read here how healthy your website is!

Link building still relevant these days?

Yes! Link building is still important in the SEO world. Link building is and will be an indispensable part of online marketing for a long time to come. Having and maintaining a good link structure is one of the most important parts of SEO to this day.

Want to start with link building? Look at our link building packages or contact our online chat bot.