seo 101

You've probably seen it before; the word SEO. Maybe in a blog or a vacancy for an SEO Specialist, but what is SEO actually? SEO stands for Search Engine Optimalization, or in plain English, search engine optimization. Keyword optimization means that you try to be found as high as possible on Google.

Just imagine that you Google the word 'peanut butter' searches. Here you will find a list of companies and supermarkets that sell peanut butter or a Wikipedia page with the history of peanuts. At the top of the list is one heading for advertisements, which means it belongs to SEA; the paid promotion. Everything below that is SEO, the organic results. Do you want to know what SEA is? Read our new blog which explains what SEA means and how you can score with it.

How can I get to the highest position?

There are several ways to get to the top position. A lot takes time and effort, because to score high you also have to post a lot to stay relevant. Are you a beginner in SEO and have no idea where to start? Do not worry! Here are four tips to help you get started.

Google how can I…

Keywords, keywords and more keywords. That's the most important thing when it comes to being found on Google. The more often a keyword is mentioned on a website, the higher the website will score. Coming up with a keyword is not that easy. Think in terms of needs and problems, not questions. Why would the person look for peanut butter?

Now you have a keyword! One keyword won't get you far, you need multiple keywords. You can research which keywords are suitable for your website via Google's keyword planner. Guaranteed you've come across the word 'search volume' by now. Search volume is how many times per month people search for the word on Google. The higher the search volume, the more competition you have. If you are just starting out, it is wiser to focus on keywords with not too much competition, because your competition has already had much more time to focus on blog articles and SEO.

Be relevant and current

A good way to stay current is to write blog articles. This gives visitors a reason to come back to your website. In addition to visitors

When you come back, you give Google a signal that your website is alive. Google prefers websites with new content, so write yourself to the first place. Not a fan of writing? Images, infographics and videos are good alternatives to stay current.

Writing an interesting title

A page title is the most important thing on the entire page. The page title determines in Google how it will be found. The first word in a title is more important than the rest, because that is the first thing the user will see on Google. Therefore, use the keyword you want to be found for, or use the magic words. Don't know what the magic words are? We recently an article written about magic words.

Use social media

Social media is increasingly used to promote a brand. Make sure that the sharing buttons on social media are always clearly visible. Using social media is good, but choose carefully which social media platforms you want to be active on. Which platform is your target group active on? Bet on that. Keep in mind that only 5-20% will see your content, so feel free to share your post more often as long as you don't spam your followers.