With today's technology, everyone has a mobile phone, laptop and so on. You often look at your Facebook, Instagram and perhaps LinkedIn. However, few people are actively involved in their own business. It's a shame because you can of course promote your company on social media. But how do you actually do this? Moreover, the key question; What should you pay attention to when using this?

Advertising on social media is very interesting!

Now you will not be able to immediately put an advertisement online and immediately get a conversion from it. Logically, you will first have to know your target group before you start doing this. Moreover, it is important to know what you want to advertise with. For example, are you looking for a way to draw attention to your product? Or would you like more conversion on your website? In short, determining a target group and knowing what you want to advertise is the first step.

Now you know what your target group is and what you want to advertise with. Time to take a closer look at social media. For example, if your target group is active on Facebook, the choice is easy as to where you can best start advertising. The nice thing about Facebook is that you can plan ahead unlimitedly when posting messages. Planning ahead is highly recommended. But do this for a maximum of four weeks. This way you can respond well to certain themes each year, such as Christmas and other days.
The web shops in particular are doing very well on Facebook and Instagram. B2B companies get more results from LinkedIn and YouTube.

Social media advertising versus SEO?

You want to see results quickly by using social media channels. For example, as an entrepreneur you can create a business page on Facebook. Very nice to have likes and activity on this. But in fact it doesn't do anything else. For this you can place paid advertisements online to optimize sales. Because let's be honest, you also want to see more than enough results online, right?
The investment for social media advertising is significantly higher than if you SEO going to do. Moreover, the costs differ when you have a specific target group. If you want to advertise, CPC is involved. These costs per clicks differ depending on the niche you are in. So make sure that the budget you want to invest that day is correct to achieve more conversion.
Advertising on social media immediately results in more visitors to your website or webshop. Very nice when you want to see quick results in terms of visitors and hopefully conversions. It is recommended to continuously investigate whether your target group is set up correctly. Especially when you have just started advertising on social media.

Advertising in combination with SEO?

Investing in your website or webshop ultimately produces desired results. It is logical that you spend a lot of time investing in the beginning. However, the intention is that you can ultimately benefit from this. Publishing an advertisement on social media often has an immediate effect. But by using SEO you will benefit from this on a long-term basis. Backlinks are almost always installed permanently. If you optimize your profile well in terms of online findability, you will notice that SEO will also have an effect at some point. Combining this with advertising is therefore highly recommended. Although with SEO you have to invest slightly less. On the other hand, SEO takes longer to see results than if you immediately opt for advertising.
Those who are already active in the field of advertising on social media know better than anyone that it is effective. The most important thing about this is to know why you are doing this and what exactly you want to achieve. Good luck with achieving results on social media and experience the ease of doing so!