SEO tip 1: Are your search terms still relevant?

People often think that the search terms used at that time are still applicable. But have you ever wondered whether there may be other interesting search terms to be found? Keep a close eye on various tools to find out whether it is still relevant to keep your focus on this. It is always interesting to take a look at an innovation.

SEO tip 2: Provide substantive information on the page

It remains important that a page must contain enough information about the product or service you offer. Do not forget that the information must also be written in an SEO-friendly manner. By using the search terms from tip 1 in the content, the page will also be indexed faster. Please also note that a page must contain at least 350 words. The longer your content is, the more leeway you need to have in it. So provide more paragraphs and work with images. Keep it informative and interesting!
Do you want to know if you have enough content on your website to rank?

Then click here for a free “SEO website scan”

SEO tip 3: Use catchy titles

A large chunk of text is not interesting for anyone to read. People often choose to stop reading and look elsewhere. It's a shame because this makes your bounce rating quite high. It is therefore advisable to give the main title the H1 tag and the subtitles an H2, H3 and even an H4 tag. Would you keep it interesting for the readers and they will read the information with what is stated. To keep the information friendly to Google, it is highly recommended that your important search terms appear in the text. Make sure that the titles are not too long!

SEO tip 4: Write interesting content

A bicycle maker will be happy to share his knowledge on the website. The sandwich shop around the corner would like to achieve more sales. That's all very nice, but not ideal at all to have this as information on a website. You could then choose to share purely information about your product or service. So write specifically about a goal that you think your visitors will be looking for. So get in touch and, as a visitor, think about what you want to read.

SEO tip 5: Provide a clear meta description

As a visitor, you mainly search for a company or product via Google. Entrepreneurs who have their website online are then shown here. As a visitor you get a first impression as soon as results are shown in Google. Here the company is listed with a brief description. This description is also called the meta description. Very important to have this set up correctly. If you do not do this, Google will show the first few characters of your website and that does not always look neat. So pay close attention to whether your meta is set correctly.

SEO tip 6: Using search terms in your text

In tip 1 I indicated that having relevant search terms is important to be found. But you will have to mention it on your website. So make sure that the content on the website is also seriously supplemented with search terms. Don't just throw something on the website in terms of search terms, but pay the necessary attention to it. You will notice that the search terms are not even noticed by the readers, but you are indexed better in Google.

SEO tip 7: Work with creative images or videos

Now you have already filled the website with information to share. Very nice, but a page that is only filled with content will never be fully read. Met is not looking forward to this and quickly loses his or her concentration. Alternating with a relevant image or video makes people stay on the page in question more often. Please note that these are copyright-free images or videos. The advice is to design it yourself or have it done by a professional. After all, they know what needs to be paid attention to to create a catchy image or video.

SEO tip 8: Don't forget mobile users!

More and more people are searching the internet en masse with their mobile phones. This makes it very important to ensure that your website is also mobile-friendly. After all, you don't want your website to only be shown half way, right? Moreover, visitors also want to be able to clearly read the information on their mobile phone. There are plenty of tools available online to help you check this.

SEO tip 9: Register your business with Google My Business

The website is online, time to create more awareness. But how can you achieve that? Moreover, you want to see results quickly so that you get more sales. By passing on your company information to Google, you will also be shown better in Google. Creating a profile only takes a few minutes and will be effective for local searches.

SEO tip 10: Use social media

 

Of course, not every product or service is ideal for posting on social media. But it is very attractive to consider this! For example, create a business account on Facebook and fill the page with interesting facts and tips. Don't forget to offer an attractive promotion in between! For example, let people like and share your page. Or refer them to your website to mention promotions there. You will see that this will give you much more reach. Often real business companies such as an administration office are not shown on Facebook. This is because it is more aimed at the business segment. It is advisable to use LinkedIn for this.

SEO tip 11: Pay attention to the loading speed of the website

The website is “filled” and ready to be presented online. Due to the amount of images or videos, the loading speed has increased drastically. So bad that it takes (too) long before anything is shown. Of course you understand that people are not going to wait for this. They will then choose to look elsewhere. This results in a lost visitor and you can prevent that. So make sure that your website loading speed is minimal. Preferably under 1 second! There are various tools available for this, including: GTmetrix.com where you can check your website. This is free and very important.

SEO tip 12: Provide incoming links to your website

Now you have the website as good as ready to present it on the internet. But you soon notice that there are virtually no visitors. It's a shame, after all, you're proud of it. So look for a way to place links. Consider your own social media platform such as Facebook. If you place a link to your website on your own profile, there is a good chance that it will be shared. Not only do you create with this backlinks to the website, but also to interested parties who come and take a look. Ultimately, you can improve the process by carrying out link building. However, this is not chosen in the beginning. They would like to see results without having to carry out link building.

SEO tip 13: Are you more focused on local entrepreneurship?

The bakery around the corner is of course not waiting to be found throughout the country. Of course that is a lot of fun and very interesting, but it has no added value for the baker. So first think carefully about what kind of business you have before you start getting started with SEO. Would you like to be found at bakery Nijmegen, for example? Then delve into local SEO. This will help you achieve results faster and you will not immediately be found nationally.

SEO tip 14: Start blogging!

Nothing is more interesting when an active blog post is posted on the website itself. People like to read this so that they know the latest updates. But how do you actually create a blog post? Moreover, the key question; what are you going to put in it to keep it interesting? First of all, it is important to ensure that what you write remains interesting. Alternate with information, enthusiasm and humor. Only then will it remain interesting and you will see more activity. Of course, don't forget the images, they are just as important!

SEO tip 15: Ensure interaction on the website

A portfolio that one can browse through. Video that must be clicked to read. Or a presentation that you made with pride? These are already three aspects that will ensure that you have to take action to see or read it. The most important thing of all is that she stays on your page for a long time. Google will eventually notice this and your page will be seen as positive. Don't make it too difficult for the visitor because then they will eventually look elsewhere.

SEO tip 16: Use clear buttons

Regardless of whether you view a website via your phone or laptop, it remains important to make the well-known “call to action” buttons known. People prefer to contact us directly without having to make too much effort. So think carefully about what you are going to put on the page and make sure that no search is required to contact you.

SEO tip 17: Gain knowledge in the field of SEO

There are a lot of tips and information online that you can learn from. You can safely carry out most SEO work yourself. Of course, there are plenty of specialists who would be happy to take over for you. It's nice to know that your online findability is improved and that you can focus on doing business itself!
Would you rather outsource it to a specialist in this field? Please feel free to contact us and we will be happy to do this for you!