Scoring higher in Google rankings does not always have to cost money. Many websites and web shops could still take steps to score better for free. You score in Google through Search Engine Optimization (SEO). Many companies invest a lot of money in SEO. After all, platforms that rank well in Google will be found and therefore visited more often. This in turn will almost always lead to higher turnover. Score in Google is therefore important. However, it is a misunderstanding that you have to invest a lot of money in SEO to rank better. After all, Google assesses your website based on more than 200 factors. You can also optimize many of these factors without spending money. Below you can read 8 useful tips to rank better in Google, without spending money!

Tip 1: Improve the content on your platform

The content on your website is an important factor for Google to determine how relevant your platform is. Google uses crawlers for this, programs that scan your website. To show crawlers what your page is about, it is important that you use heading tags. Do your current pages not have this yet? Then it is advisable to improve this. Moreover, it can be smart to use certain keywords for which you want to score more often in the text. A keyword density of 1% to 2% is ideal and shows Google what the text is about.

Tip 2: Write new content for your platform

Content is therefore important to score high in Google. Moreover, you probably know a lot about the products or services you offer. That is knowledge that you want to share with the visitors of your website! If you write new content for your website yourself, this is free. If you spend an hour every week or even every day writing content, this can certainly increase your ranking. Write content about the keywords you want to score on. When writing the content, take the keyword density and headings into account. The keyword “backlinks” is interesting for R&B Webpromotions, which is why we have a lot of content on this subject.

Tip 3: Guest blogs

Links pointing to your page influence your page's ranking. Especially when this one backlinks come from high-quality and relevant platforms. In general, backlinks are not free. How can you get quality links for free? By writing guest blogs and asking for a backlink in return! If you can provide a platform with added value because you have a lot of knowledge about a certain subject, there is a good chance that the webmaster will be happy to post a guest blog from you.

Tip 4: Improving the internal link structure

Internal links can also be of added value to the ranking of your website. By giving your website a clear internal link structure, Google recognizes which pages are important. You can give the website an internal link structure by linking pages to each other. For example, do you have an online furniture store and are you creating a page about sofas? Then you can also include a link to the chair category on this page.

Tip 5: Use meta descriptions and tags

Meta descriptions and meta tags make it clear to the user at a glance what the page is about. These are the texts that people see in Google when Moreover, the metas could also influence the ranking of your platform. It is recommended to keep your meta descriptions between 50 and 160 characters. Below you can see how the meta title and meta description appear in Google.

Tip 6: Create a company profile on Google

Do you also want people to immediately see your company when they Google your company name? Naturally! This is relatively easy to achieve by creating a business profile in Google My Business. The company profile also shows potential customers where your company is located and what its opening hours are. 

The loading time of your website also affects its ranking in Google. When a website loads slower, the page will rank less well. It is therefore advisable to optimize your website in such a way that it loads faster. You can do this, for example, by updating outdated plugins, optimizing images, etc. If all other factors are equal, the website that loads the fastest will be shown at the top of Google. Switching hosting companies can also make your website faster. Moreover, this does not always mean that you will pay more.

Tip 8: Choose keywords with little competition

If you really want to score well in the search results, you are often competing with companies that invest a lot of money in SEO. How can you be found when you don't want to spend money on SEO or at least have a lower budget? By looking for keywords with little competition! Large parties will often try to score on the most searched keywords. However, there will always be keywords that are less searched for, but for which you can score much easier. When your budget is lower, it makes more sense to target these keywords.

Conclusion

Rank higher in Google doesn't always have to cost money! Of course, you will not quickly rank for the most searched keywords without some investment, but it is certainly possible to get a free start on your own SEO. If you ultimately decide to invest in order to score even better, you can always buy backlinks via our platform.