Those who have sufficient free time can easily choose to take care of their own Search Engine Optimization (SEO). The advantage of SEO is that you have to invest relatively little. Anyone who reads up enough, has a large network and uses the right tools can do a lot of SEO themselves. It is very important that you use the right tools. Tools help you know which keywords to use, how your competitors are doing and where you can get new backlinks. The better the SEO tools you use, the faster and more efficient you will be SEO of your online platform. Are you curious about which tools you can best use in 2020? Below you will find the best tools of the moment!

Different categories

Google and other major search engines assess a website or webshop based on more than 250 factors. You can divide SEO into different categories. For this reason, we have also divided our list of the best SEO tools of 2020 into a number of different categories. This way the list remains clear and you can see at a glance which tools may be relevant to you at the moment. You can always come back to this page later if you need tools for another part of your SEO campaign!

This list is divided into the following categories:
● Keyword analysis tools
● Ranking analysis
● Link building
● Content marketing

Keyword analysis tools

In this category you will find the tools you can use to determine which keywords you can score on. Finding suitable keywords is the basis of every successful SEO campaign! It forms the basis for both your link building and your content marketing. By using the right tools, you not only know which relevant keywords are most searched for, but you also know which keywords there is less competition for.

Uber suggestion from Neil Patel

Ubersuggest is a tool developed by SEO specialist Neil Patel. He has an interesting English blog where you can learn a lot about SEO! In addition, you will also find a number of useful SEO tools on Neil Patel's platform, including Ubersuggest. The advantage of this tool is that even the free version is quite extensive.

Suppose you have a company that organizes company outings, then you can simply search for “company outing” in Ubersuggest. You will then see how high the search volume is and how difficult it is to score for this keyword. Moreover, you will even see a word price if you want to start a Google Ads campaign for this keyword.

Although “company outing Drenthe” is searched for much less, it is also much easier to score for the keyword. So you can also see this keyword as low-hanging fruit. Such an extensive analysis is even possible with the free version of Ubersuggest! This is currently one of the best SEO tools of 2020.

SEMrush

SEMrush is an excellent tool for the SEO specialist who wants to perform the most extensive keyword analyses. A lot of online marketing specialists use this SEO tool. This tool will remain relevant in 2020. SEMrush is a package of various SEO tools, including a tool to analyze keywords. SEMrush is an incredibly comprehensive tool that gives you a complete analysis of keywords, your domain and even that of your competitors. The only disadvantage of SEMrush is that the tool is quite pricey. You currently pay $99,95 per month for the Pro version. If you choose the Guru version, you pay $199,95 monthly. Do you spend a lot of time on SEO every month? In that case, SEMrush is definitely worth it. Do you have a small budget and spend relatively little time on SEO? In that case, it may be wiser to choose other tools from our list.

Long Tail Pro

Long Tail Pro is an SEO tool specially developed for keyword analyses. This tool helps you find keywords and also checks how your competitors are doing. What is especially nice about Long Tail Pro is that the tool checks which keywords are most interesting for your domain. The tool does this based on how often a word is searched for, but also based on how difficult it is to score on the keyword. With this tool you always get the best recommendations, so you can get started right away. This tool has different packages. The basic version costs $37 monthly and the most advanced version costs $147 per month.

Ranking analysis

When you have started an SEO campaign, you also want to be able to check whether you are achieving results. How is your campaign going at the moment? Ranking analysis tools give you a good idea of ​​this. This way you can also continue to test whether a certain technique is effective or not. Below you can read what the best ranking analysis tools of 2020 are!

Ahrefs

The Ahrefs Rank Tracker is an excellent SEO tool to keep an eye on your rankings. To get an overview of your rankings, you will first have to import or fill in a list of keywords. You then indicate in which countries you want to score and Ahrefs can check your rankings. The tool tells you how many people end up on your platform via the Google search engine and what position your page has. The tool fully analyzes your ranking and even checks which featured snippets your website has. You can try Ahrefs for 7 days for just $7. It is certainly advisable to explore the possibilities of this tool.

Traffic Analyzer by Neil Patel

Neil Patel also has a useful tool if you want to analyze the rankings of a website. To analyze the rankings of your website, you can use Traffic Analyzer. This tool analyzes which keywords a particular domain scores for. If we use this tool to analyze R&B Webpromotions, we see these keywords, among other things: If we were to start a campaign for these keywords, we can check once in a while whether our position has improved. With Traffic Analyzer you can also find out how many visitors a keyword brings you. You can see this in the right column. This way we can see that the above keywords have not yet generated any visitors. Tip: You can also use this tool to analyze a competitor's website!

Google Search Console

Anyone involved in SEO will certainly be familiar with Google Search Console. Still, the list of the best SEO tools of 2020 is not complete if we do not mention this tool. This tool is from Google itself and is therefore obviously very accurate. This tool shows exactly how well the different pages of your website score. It is even possible to go back in time up to 16 months! This gives you a good idea of ​​how effective your SEO campaigns are. Not only is this tool highly accurate, but Google Search Console is also free to use!

link Building

Link building is an essential part of SEO. If you want to score well, you need quality backlinks to your website. Finding quality backlinks is one of the most time-consuming activities for many SEO specialists. The tools below make it easier to find the most high-quality and relevant backlinks.

BuzzSumo

The best websites to get a backlink from are the websites that have authority within your industry. After all, a backlink from a relevant platform is worth more to the search engines! BuzzSumo is a useful tool to find authoritative websites. Search for a relevant keyword here and you will find content that scores well. This could be written by competing companies, but also by influencers who focus on your industry! You can approach the websites that come up to ask if a backlink can be placed to your website.

Backlinks

Backlinks is another useful tool from Neil Patel. This tool is free to use and can be used in two ways. To get started, you can use the tool to check which websites point to your platform. Are there backlinks of too low quality? Then it is advisable to write this down so that you can have it removed. You can also keep an eye on whether certain backlinks disappear or are “broken”. Another way to use this tool is to analyze a competitor's domain. This way you get a clear overview of which websites link to your competitors! If these websites link to the competitor, why not to you? You can visit the page with the link to see what your competitor has done for the backlink. Has the backlink been incorporated into a guest blog? Then you can also offer to write a guest blog and include your own backlink! This is one of the most simple and efficient ways to get backlinks quickly.

MozBar

De MozBar is a handy SEO toolbar for Chrome. This toolbar can show you the DA value and PA value of the website you are on. This way you can check whether it is worthwhile to have a backlink placed on the website. If the DA value is extremely low, it is not advisable to place a link on the website in question. The higher the DA and PA value, the better a backlink will work on the website. Although DA and PA are not from Google itself, but from Moz, it seems that these values ​​are strongly related to how well a website scores in Google.

R&B Web Promotions

In our opinion, our own platform also deserves a place in this list. Why exactly? Because at R&B Webpromotions you know exactly what you get! Don't have time to collect backlinks yourself? Then you can use the buy backlinks through our platform. This way you can be sure of a boost in your rankings! Do you mainly focus on the Dutch market? Then you can buy Dutch backlinks via our platform. In addition, we also offer you the option to: English backlinks to purchase. This way you can decide for yourself in which countries you score better. Buying backlinks is nowhere as easy as on R&B Webpromotions. We also regularly write interesting blogs with which you can expand your SEO knowledge.

content marketing

Search engines are mainly there to give people information. It is therefore logical that websites with more useful information will score better. If you want a successful SEO campaign, it is necessary to also write interesting content. The advantage of content marketing is that you can do this yourself quite easily. After all, you are already a specialist in your own industry! If your Dutch is okay, you can write your own blogs. The more you write, the better your blogs will become. The biggest challenge is finding inspiration. Fortunately, there are several useful SEO tools for this!

Answer The Public

Answer The Public is an SEO tool that allows you to see which questions are asked around a keyword. Don't forget to search in Dutch if you are targeting the Dutch market! The tool is in English by default, but the tool also supports many other languages. In this example we have used “company outing” as the keyword. Answer The Public shows us various questions that are often asked by the general public. We see simple questions, such as “How much does a company outing cost?”, but also extensive questions such as “Is an accident during a company outing a company accident?”. With the help of this tool you can get a lot of inspiration when you are writing content. Find a question that appeals to you and then answer it through a blog article.

Animalz Revive

Have you been actively blogging for a long time? That's a good sign, because then you know how important content marketing is! There is a good chance that this has already brought you many extra visitors. Keep in mind that outdated blogs will often generate less web traffic. After all, Google also knows that outdated blog articles are often less relevant. As a result, the blog articles will be found less quickly. You can prevent this by making outdated articles up to date. That's what Animalz Revive was made for.

After you have connected Animalz Revive to your Google Analytics account, you can check which articles need to be brought up to date. Often you only need to make a number of minor adjustments to ensure that the article is seen as relevant again! This is a fantastic tool for websites that have a lot of blog articles.

Content Ideas by Neil Patel

Neil Patel's website is full of useful tools! Content Ideas is another excellent example of this. Type in the topic you want to write about. After this, you will see a list of the best articles that others have already written on this topic. You can use these articles to gain inspiration. Be careful not to copy the articles too literally. After all, plagiarism is unethical, violates copyright law and will not help you rank better in the search engines. So make it your own article and make the article better and longer than the article from which you get inspiration!

Google Search Console

Search Console has already been mentioned above, but the tool can be used in many different ways. For example, you can use Google Search Console to check which articles are found well, but have little traffic. This can really only have two explanations: either the article is ranking for the wrong keyword, or the article doesn't have good metas. In the first case, you will have to optimize the article for a more relevant keyword. If the article does not have attractive metas, it is important that you adjust them!

Why we chose these tools

There are many different SEO tools. However, with just the tools from this list you can set up a particularly efficient SEO campaign. In principle, you don't need any more tools at all! In the list you will find both paid tools and tools that you can use for free. Now that you have a list of the most useful SEO tools of 2020, you can implement and/or further develop your SEO campaigns even better.

Do you want more tips about SEO? Then take a look at the other articles on our blog. Here you will find the best tips and most interesting news about Search Engine Optimization.