We are already in the third quarter of 2021. Like last year, 2021 is also a special year in which we increasingly see the importance of good marketing strategies. What were the trends of the first quarter and what can we expect in the final months of 2021?

Below we have listed a list of 7 marketing trends.

Too long didn't read – Snippet

Who has time these days to read those very long texts? You would like a quick answer to your question. Suppose you are searching Google and ask your question. Have you ever had the answer to your question at the top? A snippet is, as it were, one or two important sentences on the web page. Because of this snippet, you know that you can find the answer you are looking for on that web page.

Smile for the camera!

Live streams have become increasingly important in both 2020 and 2021. Because we could no longer get together, individuals and companies have increasingly focused on streaming their content. Ultimately, we just really enjoy watching videos. Now that we are slowly returning to normal, the amount of streams will decrease. But either way, we know that streaming certainly has its benefits.

Everything automatically

Marketing automation, or in other words, marketing automation (because it sounds fancier) is increasingly becoming a must. Not only because it is easy, but also because it is efficient. Just think about setting up a chatbot, for example. The chatbots are becoming smarter, they can be programmed to answer a customer's most common questions. If they still cannot resolve the issue, they can always contact an employee.

This automation makes it easier to better visualize a customer journey. You can start automating based on this customer journey. Has a customer not yet opened the newsletter? Then set the newsletter to be sent again.

The options are endless, just make sure you don't overdo it: No one wants 10 emails from a company in their inbox within a week.

Content is and remains important

People no longer just want to see commercials. We've already discussed this in a every blog. A lot has been invested in content marketing in recent years. Content that is not so much commercial, but personal and relevant to the people who read it. Relevant stories and especially videos attract a lot of attention. Remember to regularly use different types of content. This means you know what your target group needs and you can focus on it.

Not just Facebook

Socials are increasingly important. A few years ago, Facebook was still very important for posting content. However, we notice that other socials such as Instagram and Linkedin. Messages with a high reach are always interesting and these platforms should certainly be included in the marketing strategy.

Bidding on ads and keywords

This one was coming. You can't talk about marketing trends without mentioning SEA. Advertising on Google has become a must nowadays because it is becoming increasingly difficult to score high organically. This is because there are more and more competitors. This also happens automatically. You set a budget and every time someone clicks on your link you pay. This saves your marketer time and you only pay for clicks.

hello google

It is not only at Google where voice control is becoming increasingly important. So we have Siri and Alexa. It is undeniable that we have more and more voice-controlled devices in our possession. The questions are becoming more specific and longer. To answer these questions, Google uses snippets. Yes, those snippets we mentioned earlier. So bet on those snippets!