What is YMYL

We talked about Google EAT a while ago. Do you remember what the EAT stands for? If you forgot, don't panic. EAT stands for Expertise, Authorativeness (Authority) and Trustworthiness (reliability). These points are important when assessing a website. Would you like to read more about Google EAT? Then read our blog about this subject.

Now that we've talked about the EAT, we need to talk about another abbreviation, YMYL. Well what do these two have to do with each other? YMYL, better known as Your Money Your Life, are types of websites that influence your happiness, health and finances. This can be both positive and negative.

Google: We maintain high standards for YMYL pages because low quality pages can negatively impact someone's happiness, health, finances and safety.

What are YMYL pages?

As mentioned earlier, these pages are about topics that can directly affect you as a person, such as topics such as health and money, but also pages with information about religion and education.

News: Not every news fits within the YMYL, but topics such as international events, politics, science and technology do.

Politics and regulations: This includes information about voting, social institutions, but also legal advice.

Financiën: Much of this falls within the YMYL. Topics such as investments, taxes, pension schemes, insurance and loans.

Shop: This concerns purchases, but also websites that research products.

Health: This includes websites with information about health, medical problems, hospitals and medicines.

People: This mainly concerns information (and claims) about ethnicity, nationality and religion.

So there are quite a few types of pages that fall within the YMYL group. Do you want to know how your site can improve and become stronger? Then keep an eye on our blog!