Around the online findability To improve this, you can choose to use Google Ads for this. This is a strategy that works in the very short term and with which you can increase the chance of conversions. However, it also immediately means that if you stop doing this, you will no longer be found well in Google. But how do you improve your organic traffic? And the most important question; what works in the long term?

Continuously optimize the website

Designing and creating a website is a big job that needs to be done. You have your own design in mind that you would like to realize. But after the website is launched you are ready to receive visitors, right? However, you also want to continue to stimulate visitors with fun promotions or a new message on the website.

So use a blog page in which any new products can be promoted. The website is constantly evolving and visitors always have new information to read. In addition, various updates are needed to keep a website running. With this you not only work on your own website, but you also ensure that the website is stable in the long term.

Renewing content on the website

Not only are blog posts recommended to be published on the page regularly. After all, you want to continue to inspire visitors to purchase a product after reading a message. However, over time you will have read the context on the rest of the pages. It is high time to adjust this after a while and give the information a new look.

You could of course realize this yourself. After all, you as the owner know better than anyone else which product you sell and how you want to draw attention to it. It's understandable that you don't have time to adjust this. Then choose a writer who has knowledge of online marketing and your products.

Various online marketing options

Everyone wants to improve your organic traffic so that more visitors see your website and make a purchase. To speed up the process you would linkbuilding can perform. If you choose this, links will be placed to your website that will ensure that you are found better.

However, you must do this correctly if you want it to be successful. Good backlinks you buy from an expert. Do not buy links haphazardly and pay close attention to the values ​​of the website where your link may be placed.

There is also the option to exchange backlinks. Not everyone has this option. If you do have an option for this, it can save quite a bit on costs. You no longer have to buy a backlink this way! It is often possible to place homepage backlinks, but content articles are also offered. All in a fair exchange of course.

Does link building work in the long term?

Unlike Google Ads, link building does work in the longer term. Opinions differ considerably in this area. But it does have an effect when done correctly. So be aware of what you are doing when you start link building.

Of course, there are also SEO packages available where a specialist can take care of this work. Contact a specialist in this field if you want to improve your online findability.