As an entrepreneur, you naturally want your company to be found as easily as possible on the internet. And contrary to what some skeptics think linkbuilding still one of the most important ways to rank higher in search results.

And the theory behind link building is quite simple. You are actually looking for as many incoming links to your websites as possible. However, the practice is a little more difficult. Before I go into the practice, I will first mention the reasons why link building is so important.

Why link building?

The most obvious reason is that the more links there are on the internet to your website, the more likely people are to click on those links and follow you.

But there is also another, less obvious reason why link building is important is. You can also regard such incoming links as a kind of recommendations. Just as a good painter or carpenter never goes out of work because his good name is passed around among customers and acquaintances, Google considers links from others to you as a kind of recommendation.

This is especially true if these incoming links come from reliable or relevant sources. Such links provide proof to Google that your website offers relevant content and that your company can be trusted, allowing Google to score you better in the search results.

Link building in practice

Well, how do you start link building? I'm guessing you're probably not sure how to get started with this, or what content you need for it. To start, it is best to look at websites and content from colleagues and competitors in the same sector. You look for those texts, those videos or other material that you think “that will actually bring my customers further” or “I would have wanted to make that too”.

You then use this inspiration to work on your own content, tailoring the content as much as possible for your customers. This way you increase the chance that they will share your content. Would you like more information about creating and deploying the right content?

To find people with whom you can share your content, you don't have to look too far at first. Just start with your partners, customers and/or the events you participate in. This way you can put together an interesting group of people or organizations that you can ask to place a link to your website, if necessary in exchange for a link back.

In addition to mentioning your site, you can also ask this group to share certain texts or content that you write, for example. Again, the more tailored to the target group or the more fun your video or text, the more likely it is to be picked up and shared.

Link building packages

Finally, you can also have link building outsourced by a professional party. It is very important that the online marketing agency knows what it is doing. In 2017, Google has become increasingly smarter. Having links randomly placed everywhere by an unreliable party is more likely to damage your rankings than to improve them.

TIC Online Marketing specializes in acquiring quality links. We use keyword research to determine a focus, after which we look for relevant and reliable websites both within and outside our network. We pay attention to the diversity of the links. Varying the types of links (partner page links, forum links, portal links, etc.) is important to create a link profile that is as natural as possible. A natural link profile benefits the positions achieved in the search results.

We offer various link building packages for you. Do you have a specific budget in mind or do you want a tailor-made package? Everything is possible. We are happy to discuss with you to make your website the most profitable. Would you like to know more about what happens when we take over your link building process? Then take a look at our site.