One of the most useful features of modern SEO software is the idea of ​​a "keyword universe," a database of tens of millions of keywords that you can enter and discover what your site is all about. Rankings data like this can be powerful, and with that kind of power at your fingertips, it can be intimidating. Today, Rand explains the concept of the “keyword universe” and offers his most helpful tips for leveraging this data in the most popular SEO tools.

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