How do you get higher in Google the right way? We are going to explain all about that to you today. We will tell you what the best link building strategy is and show you how #1 websites use link building to rise in the rankings.

From link building to a strategy

You grab linkbuilding best if you link it to the right strategy. This helps you to keep a better overview. For example, you can keep track of who linked to you, when they did so and which links you will receive in the future. This has the advantage that you do not accidentally receive many links one month and none the next. This way you can also keep an eye on whether you have a natural ratio between follow and no-follow links. But that's not the only thing you can pay attention to in your link building strategy. You will also look at the articles you want links to. This way you can schedule when you want to post links to certain articles. This way you can also think of keywords for the anchor texts in advance.

What is a good link building strategy?

Link building alone does not work, and neither do pages with good SEO (search engine optimization). A good link building strategy means that you optimize your website as a whole. This focuses first on internal link building and then on external ones. A method that is often used for this, and which means you don't even need many links, is to work with cornerstone articles and a clear website structure. You can use the following link building step-by-step plan:

1. You have a website about a clear subject. That's step one in the right direction.
2. You then create 4-5 cornerstone articles about the most important keywords for which you want to be found.
3. You also create 'subordinate' blog articles on your website. You link that to the cornerstone articles.
4. For the link building strategy you will collect (relevant!) backlinks to the cornerstone articles. You can see it well: this is where the external part comes in.

Go for quality, not quantity

It is better to provide quality links than to collect a lot of links by chance. By this we do not mean that you should only get a number of links from websites with a high domain value (DA). Google rates incoming links in many more ways. They don't just look at the DA. Moreover, it is very unnatural if you only go for DA value. In fact, there is a website that has devised its link building strategy in such a way that it manages to get pages to a #1 position through links with a low DA value. So you see: quality is not just about that.

What are the characteristics of quality links? These come from websites with:

• A good trust flow (this indicates whether Google trusts your website)
• A high citation flow (also called link juice. This indicates how much effect a link will have)

[youtube https://www.youtube.com/watch?v=D0fgh5RIHdE]
Google expert Matt Cutts explains that it is better to have no-follow links in footers.

A no-follow link is not a problem

Now you're obviously thinking that you need to get quality follow links like crazy. Yet it doesn't work that way. MOZ once wrote an (English) article about it the power of no-follow links. The fact is that you can't go 100% for follow links. That makes sense and Google understands that too. Some people talk about a certain percentage of (no) follow links, but with natural link building you wouldn't have to pay attention to that at all.

Which incoming links should be made no-follow with a good link building strategy?

• Links in footers. If you design websites and you put a link in every website, then that is not natural.
• Affiliate links. These are also regarded as unnatural by default.
• Other commercial, non-editorial links

The link building strategy of #1 websites

All websites that are at the top of Google with the keyword 'SEO' or 'link building' tell you the same thing. They say that you should write shareable content so that you will automatically get backlinks. Moreover, they tell you not to buy links, but that is their own link building strategy. In the photo above you see a website that is at the top of Google. He had the links, including anchor texts, placed himself

Home pages for your link building strategy

Home pages are very important when it comes to link building. You can also see this in the link building strategy of the website we talked about. Almost all of these links come from home pages. So you see: the best websites also buy links, even if they are from high-quality home pages.

Need help with your link building strategy?

Are you looking for someone who really understands link building? Please contact us via our chat or contact page. Would you rather get started yourself? Then go to our marketplace to see if there is something for you. We work with websites with high DA values, so that you can be sure that you are purchasing the best links.