Link building is something we are still working on today. It improve your position in Google performing this is still recommended. But how effective is it actually? Does it offer results what you expect? Or are there still pitfalls hidden here?

 

What are you actually going to start with?

If you have a beautiful website but do not yet score high in Google, you can choose to linkbuilding to be carried out. You can do this yourself, but it will take quite some time. Moreover, you still have to have the options if you want to realize this. People are increasingly choosing to engage an external company for this. If you search online, you will see that there are plenty of specialists available. This gives you plenty of choice and you can certainly improve your position in Google. Provided of course it is done correctly. First of all, it is important to have your own website in order. It is also advisable to work with internal links on your website. Very good for your link structure, but even more pleasant for your visitors. They can click through to another page more quickly. With a website that is not (yet) optimized you will not achieve results quickly. Think about:

• Is your content on the website written in an SEO friendly way?
• Are the images set correctly?

Of course, there are more areas for improvement. However, these are two aspects that are often shown incorrectly. A shame, because with this you can improve your online findability. Google finds it important that the website shows enough information. The images are also part of this of course! In other words, take a look at your own website and check these two points.

Diversity with link building

Now you can of course choose to hire a specialist and start link building immediately. Nice, but where do you actually start? After all, you want to see results by carrying out link building. An expert in this field knows better than anyone how to start a project. By using the search terms correctly in combination with a URL, you will score. Diversity of link forms is also very important to pay attention to. If you only focus on placing homepage links, you will see results less quickly. So make sure you have a balance between the link forms, but also the search terms you would like to score on.
You prefer to be in the first position in Google, which is logical. Every entrepreneur prefers to see this. But before you can even get here, quite a bit of work will have to be done. Not only is it important to carry out link building correctly. You should also not forget your competitors. They will most likely also be working on improving their online findability.

Improve your organic traffic

If you would like to have more organic traffic, link building is a perfect idea. By working with catchy keywords, you increase your organic traffic. It is recommended to at least end up in the top ten on Google. Visitors almost never click on to the next page. So make sure you end up on the first page of Google to increase your organic traffic.

Want to improve the value of your domain?

Of course, link building is mainly to be easier to find online. But did you also know that you can improve the values ​​of the website with this? Provided of course it is done correctly. For example, you have:

• DA: Measured on a scale of 1 to 100 to see how well your website performs in Google search results. With a DA, your entire domain is taken into account.
• DR: Domain rating is a measurement point that comes from Ahrefs. This indicates how strong the backlink profile is of the website. The score is indicated on a scale from 1 to 100.

The real experts know well that these are two of the most important scores you want to improve. This of course gives you many more values ​​that can be measured. A PA (Page Authority) used to be one of the most important values ​​that had to be as high as possible. We are still working on this today, but almost everyone prefers to focus on the DR and DA.
Of course you can also view the values ​​online yourself. Including at https://www.seoreviewtools.com/nl/ you can check these values.
All in all, the intention is of course that you will improve your online findability. So talk to a specialist in this field and experience the possibilities they can offer you.