A explanation animation clarifies the story of your company. The word says it all. An explainer animation is an animated video that clearly explains your product or service. The combination of the right images, voice-over and sound design create a strong explanation animation. Because the possibilities are endless, every organization can use an explanation animation. Each explanation animation is uniquely created based on the wishes and needs of your organization.

The benefits of explainer animation

Do you not yet fully understand the benefits of one? explanation animation could be for you? We clarify things with these facts:

• Our brain is audiovisual set, this means that we prefer watching video over reading text. When we watch a video, we can hold attention better. We remember information from a video better than information from text.
• The conversion of companies that use an explanation animation improved. The chance that a visitor will make a purchase increases by 85 percent.
• It is expected that by 2019 at least 80% of all social media content will consist of video.
• According to 52% of marketers, an explainer video is effective for creating more brand awareness at customers.

Findability

A video on your website is good for your SEO, or your findability within search engines. If you provide your explanation animation on YouTube with the correct title, tags, thumbnail and description, this will generate more traffic. Below are a number of ways in which you can improve your SEO with the help of an explainer animation.

Higher quality

By adding an explainer animation to your website, YouTube considers your website to be of better quality. Google sees videos as interesting content.

Increase the click-through rate

On average, the click-through rate of websites with video content is 41% higher than that of websites without video content. The thumbnails of the videos attract the attention of the consumer. As a result, consumers will also be more likely to visit a website that contains a video. This is reflected in the figures. 70% of the websites that appear on the first page of Google contain videos.

Backlinks

When your video is shared by another website, it is called a backlink. This is a reference to your video from a web page other than your own. This ensures that your video is seen by a larger target group, namely the target group of the other website. This in turn creates a greater reach. Websites with explainer animations or other videos have twice as many backlinks as websites without videos.

Bounce rate

The bounce rate is the number of visitors who leave your website without clicking through. Google assesses your website on this bounce rate, among other things. Obviously you want to keep this as low as possible. Websites with less interesting content often have a high bounce rate. By adding an explanation animation to your homepage, you encourage your visitors to stay longer on your website. Watching an explanation animation ensures a longer visit time and makes viewers feel more involved. This will make them view even more content.

Interesting content on your website ensures better SEO. Better SEO ensures a higher score in the search results. Do you want to score extra well now? Then add your explanation animation to the homepage of your website and share it on social media. This way you ensure the highest possible reach. If all goes well, after reading this article you will have become a lot wiser about explainer animations and SEO. Time to roll up your sleeves!

This blog was created in collaboration with Cooler Media.