If you maintain a website yourself or want to have your own website created, then you are the term Searchmachine optimalisation undoubtedly encountered several times. In English Search Engine Optimization (SEO), this concept is a hot topic among website owners. This is because a website is worthless if it does not appear in the search results of the major search engines such as Google and Bing. It is also important that this is mentioned on the first page. The majority of internet users hardly visit the following pages. SEO is therefore essential to make your website a success. Here you will find 5 tips to help you achieve this.

1. link Building

One of the parameters that Google looks at when ranking the results is the number of links that point to your website. For example, if you have a website that sells shoes, you can pay someone who runs a fashion blog to write a piece and link to your website. These are called external links. The more external links you have, the higher you will rank in the search engine results. However, this is not that simple. The links must be high-quality, so that means they are relevant to the subject of your website. Also, a link placed on a frequently visited website is more effective than a link on a less popular website. Internal links are the links that you have added within your own website. These are also important for SEO, because they let the search engine know which pages of your website are the most important.

2. Relevant content

The content of your website is very important for SEO and it must be high-quality, original and relevant. Google uses certain parameters (called Panda) to place websites with poor content, for example because plagiarism has been detected or because they were filled with keywords, lower in the rankings or even completely exclude them. This is of course good, because it rewards websites that provide relevant and quality information. So be critical of the texts on your website, make sure they are original, unique, short and powerful, don't use too many keywords and don't be too long-winded. If you do this well, Google will recognize and reward you.

 Good keywords

Keywords are essential if you want your website to be easily found by the major search engines. Keywords are search terms that internet users enter into search engines to bring up the desired results. This can be one word, but also several in succession. It is very important to determine which keywords are relevant to your website and where to place them.

• Determine keywords: it is not easy to determine the right keywords for which you want to be found. It is definitely worth investing some time in this. First put together a list of words yourself and put yourself in the shoes of your target group. If you already have a website, you can see in the statistics which keywords you are currently found most often for. Also research the keywords your competition is using and use tools to see how popular your keywords already are. The more a keyword is searched for, the more popular it is, but the more competition you have. Then make a list of the 5 most important keywords and place them strategically on your website.
• Place keywords: it is therefore important that you do not place these keywords too much on your website, but in places where Google will quickly recognize them. This is, for example, in the Meta Title and the Meta Description, in the headings and subheadings, in bold text, in the URL, in the descriptions of your images and in the body of your text. In general, a density of 2 to 3 percent per keyword is sufficient.

 Post a blog

Websites that show activity will perform better in search engine rankings than websites that are static. A good way to promote activity on your website is to have a regular blog to write. If you are not a talented writer yourself, it is certainly worthwhile to hire a copywriter for this. In addition to recording activity, you will also attract visitors and encourage them to join the discussion. By then replying to these responses you will once again improve the activity on your website. This is also a unique opportunity to once again place your relevant keywords and to advertise your product or service in a fun way. Just persevere and write regularly. You will not immediately gain a large number of followers, but persistence wins.

 Use Social Media

Finally, it is always good to share your website or company via social media to advertise. If you do this correctly, this is a very powerful way to get more visitors and therefore rank higher in the search results. There is hardly anyone left who has not created a profile on a well-known Social Media page. Therefore, add a link to Pinterest, Facebook, LinkedIn and Instagram, for example, and post regular updates. You will see that the number of people following you will grow, especially if these updates are funny or edgy. The more followers you have, the more likes you will get on your posts. This immediately means that the friends of these people will also see your update and so on. So the ball starts rolling quickly. The same applies to the other social media channels and by linking them you only have to update once. With the above 5 SEO tips you can make your website optimally visible in a fairly simple but effective way.