No matter what industry your business is in, there will always be competition. There are always other companies offering the same products or services as you. But how do you ensure that you are the one where people purchase their products, and not from your competitor? In this blog we give you five tips to distinguish yourself from the competition.

Stay one step ahead of the competition

Many companies do not care about the competition. Some companies don't think this is necessary, others would rather not know what the competition is doing. Still, it is important to keep an eye on what your competition is doing. This way you can always stay one step ahead of them. By researching who your competition is and what they do, you can differentiate yourself. What makes your company different from the rest? What do you excel in? What does the competition do differently than your company, and does it work?

Determine the right price

The best company is not automatically the company with the cheapest products. Potential customers are not only looking for the best price, but also for the best quality. So it doesn't matter if your prices are a little higher than those of the competitor, as long as the quality compensates for this. But above all, investigate what prices your competitors charge, so that you do not fall too far outside the average costs.

And with that also the service

As mentioned above, it is not only important to determine the right price, but the quality is just as important. Investigate what kind of service your competition offers. Do they offer free shipping, warranty or fast delivery? What kind of service can you offer that the competition may not have? How can you ensure that customers order from you and not from your competitor? A factor that contributes to this is to offer customers the opportunity to post reviews. As a company you can say that you offer the best service, but it has more effect when others say this about you.

Don't forget the simple things

Sometimes small things can make your company stand out from the competition. Consider, for example, a beautiful, unique corporate identity, slogan or logo. These are the things that potential customers often see first when they come into contact with your company. That first impression is therefore also very important when it comes to distinguishing yourself from the competition.

Request feedback

If you have ideas about how to differentiate your company from the competition, you can use them immediately, but you can also consult your existing customers. Customers may need things that you may not have thought of yet. It has been shown that when you approach (potential) customers to learn from them and thus improve your business, these customers are happy to help. For example, you can op social media ask why customers chose you, or what they find special about your company.

There are various aspects you can pay attention to if you want to distinguish your company from the rest. It is important that you keep an eye on what the competition is doing in order to offer the optimal price and service. This way you can ensure that potential customers will make their purchase from you.