Online marketing plays a major role when it comes to reaching potential customers and this role is only increasing. This form of marketing brings many opportunities to increase the popularity of your company and thus generate more sales. Almost every company therefore focuses on online marketing. Will you also participate?

Benefits of online marketing

Using online marketing has many advantages over traditional marketing. As you know, communication increasingly takes place via the Internet. Companies reach their (potential) customers through social media, online advertisements, blogs or other digital means of online communication. Besides the fact that people are increasingly communicating via the internet, online marketing is not expensive at all.

Measurable results

Another advantage of using online marketing is that it is easy to see the results. Using all kinds of tools, you can see how many people visit your website, where they come from, what words they search for, etc. This way you can easily adjust your strategy where necessary to (continue to) achieve the best results.

Website optimization

Okay, you are going to focus on online marketing. But what is the first step? In our most recent blog we discussed the new Google Core update 2021. This shows that it is becoming increasingly important for Google that your website works well. This concerns matters such as the charging speed (LCP), mobile-friendliness and the CLS. With this Core update in mind, it is a good first step to ensure that your website is fully optimized. Why? Google assesses your website on all kinds of things to then determine your position in the search results. The better your website is optimized for Google, the higher your position will be.

Determine a strategy

When your website has been optimized, it is time to take next steps. It is important for online marketing that you have determined a strategy in advance. This strategy includes the goal. What do you ultimately want to achieve with online marketing? Do you want more turnover, more website visitors, or more brand awareness? In addition, it is important to determine a budget in advance. If you hire a marketing agency to carry out work for you, you can provide that budget and you will then know exactly what you can expect for these costs. In addition, it is always nice to determine a budget in advance. This way you won't spend too much and with the relatively cheap price of online marketing you can quickly achieve results with a small budget!