The Internet is playing an increasingly important role in everyday life. You can buy almost anything online and there are thousands of websites to choose from. Of course, you want your website to stand out and therefore generate many conversions. These conversions can mean different things. From subscribing to a newsletter to placing an order. But what is the best way to do that? In this blog we give you 5 tips to generate more conversions.

1. Make sure your website is technically in order

Before you focus on conversions, it is of course important that your website works well. So make sure that all links work properly and that the pages load quickly. This immediately gives users a good impression. This also involves the layout of the website. If you pay attention, you will notice that the shopping cart, for example, is always at the top right of the screen. People are used to this, so stick to these types of positions. It is also important that the website is user-friendly for different devices. Nothing is better than when a visitor can easily open your website on his or her mobile, without the loading speed and links working less well.

2. Step into the user's shoes

The customer is king. We already knew that, of course, but for conversion optimization it is extra important that you put yourself in the shoes of the user. You must convince the user to purchase your product or service, and not that of your competitor. So think carefully about why someone should be with you and not with your competitor: what makes you unique? Try to give the user that extra push and remove any doubts.

You can do this, for example, by showing the payment options in the shopping cart. You can also gain trust through quality marks such as Qshops or Thuiswinkel Waarborg, or by showing reviews. Reviews can sometimes have the opposite effect, so don't make them too flashy or too long if you decide to use them.

3. Savings: who doesn't like that?

Everyone likes to save. You can easily incorporate this into your website or webshop by, for example, showing the total amount saved in the shopping cart. The more products people buy, the more money they save. You can try different methods to see what works best. For example, it turns out that it works well to show the amount saved in a striking color. Green is a good option because it reinforces the feeling of saving money. In addition to the color of the text, the choice of words can also have a major effect on conversions. Try starting the sentence with 'You save...', instead of 'Total discount'.

In addition to showing the amount saved, you can persuade people at the last minute to add something extra to their order. You may be familiar with this concept from the candy racks at checkouts in the supermarket. You can achieve this in your webshop by showing relevant items at the bottom of the shopping cart. For example, you can offer a laptop cover or a mouse for a laptop.

4. Test, test, test

There are tons of ways to generate more conversions. Not everything will work the same way for everyone. It is therefore recommended to always test adjustments. This way you can gain insight into what works for your website and continue with it. Many online shops already do A/B testing. This means that you compare two versions of your website or webshop and then monitor the results. This way you will automatically notice which version performs better.

Are you unsure whether a red button works better than a blue one, whether the shopping cart should have a different color, or which text works better? Then try an A/B test!

5.Less is more!

The last and perhaps the most important tip: less is more! The goal is to generate more conversions, so you want the visitor to do this as quickly as possible. It is therefore important that you do not distract the visitor, but show the way to the destination Conversion makes it clear. So don't make the shopping cart too complicated and only show the necessary information. This information consists of the product, costs and shipping. When you want to optimize your website, don't look at what is beautiful, but at what works.