We have talked often enough about SEO, scoring high in Google's search results by using keywords and writing a lot of content. This is one way to score high in Google. The other way is to buy paid ads to get to the top of Google. You've most likely encountered them before. For example, if you search for Link building packages the first four results are paid promotion. You can see this because there is a large advertisement next to the title.

The benefits of SEA

The goal of search engine advertising (SEA) is to rank high and prominently in Google's search engine. If you advertise, you will rank higher in the search engines than if you focused on SEO. Nowadays it has become more difficult to rank through SEO, this is because there is more competition and more and more competition is coming. Nowadays you are almost obliged to focus on advertising to rank high.

A few benefits and reasons why you should focus on SEA are as follows;

1. The people who search for the keyword you advertise on already have a purchase intention. They are looking to purchase a product or service.
2. You have control over your budget and how much you spend on a campaign. In addition, you do not pay for how often your ad is shown, but for how many people actually click on your link.
3. Compared to SEO, where you have to invest a lot of time to rank organically, you get immediate results with SEA. This is because (even with new websites) you are immediately at the top of the results.

What is better SEO or SEA?

Both SEO and SEA have their own advantages, there is not one better than the other. Depending on your company, it may be an option to combine the two because they complement each other. Through your SEA you know whether your keywords have an effect, and you can respond to this via SEO. Remember, the result you want is people who actually buy your product and service. High visitor numbers are nice, but not if they don't do anything with your products!