If you do link building, you have probably heard of it home pages. Perhaps you have even started working intensively on advertising on home pages. If you don't do this yet, you will miss important opportunities to rank higher in Google. Although buying links may not seem like a sensible option, it still works extremely well – even in 2018. Today we explain to you what the costs are and how you can buy (cheap) links. And did you know that you can also get free links on homepages?

What is a homepage?

A homepage, or link directory, is a web page with multiple external links to different websites. Usually these websites pay to have their links placed on such a web page. The purpose of this is to rank higher in Google and get more visitors. There are various start pages, of which startpagina.nl (since 2016 in combination with goeiequestion.nl) is by far the best known.

The cost of advertising on home pages

You may be surprised, but the rate that homepages charge is relatively low. From €2 per month you can advertise by having a link placed. Some websites even post links to non-commercial websites for free. You have to wonder how much value such a cheap backlink has. If you want quality links, you need to make sure you find a link directory with the right niche for your website. In the insurance and travel industry, for example, such a link can easily cost €15 – €60 per month, but then you are assured of good quality.

Using homepages for link building in 2018?

Many websites place links on link directories to rank better in Google. This tactic works, but you have to pay attention to the quality of the links. For example, you should take the following points into account:

• Relevance of the web page in terms of niche
• The number of visitors and popularity
• Follow or no-follow backlink
• The number of dead links on the homepage

The latter is especially important: if there are many dead (non-working) links on a web page, that page becomes less valuable. This also makes a link to your website less valuable.

Opinions are divided, but it does work

Opinions about placing your links on home pages are strongly divided. This is because paying for this is actually not allowed. Yet it is widely used and we can therefore conclude that it certainly helps to get your website higher in Google.

We do recommend that you focus on link building that is as natural as possible. It is important that your links do not always come from the same types of websites. You should make a good division between links from normal websites, informative blogs and home pages. For example, also see if you can place in-content links on normal websites or blogs. Of course we also offer this service and you can do it here buy in-content links.

Alternative methods for link building

As we said, it is important that you do not just advertise through link directories. There are plenty of alternative methods to get (free or cheap) links to your website. That can be done in different ways:

• Have an article with in-content links written by bloggers
• Buy backlinks on pbn websites
• Writing shareable content that people link to on their own (so-called linkbait)
• Writing guest blogs
• Exchanging links, or link swapping

One way costs more money than the other. In addition, you have methods to get links without paying. This can be done via the guest blogs mentioned above linkbait articles, or articles that are so informative and useful that people often link to them. You might wonder if you have enough time for this, because writing guest blogs and articles with shareable content can be very time-consuming.

Advertising on startpagina.nl

By now you have probably realized that startpagina.nl is an extremely popular platform for placing links. They have over 6000 daughter pages where you can advertise for specific niches. Sometimes this is free - for example if you have no financial point of view - but usually you pay for this. It ranges from $2 to $100 per month – and maybe even more – depending on the popularity of the daughter page and the niche.

Because the holders of these daughter pages are not allowed to place paid follow links according to Sanoma Media and Google, you should always check whether you are not accidentally purchasing a no-follow link. Most holders simply place paid follow links.

Want to buy homepage links? We are happy to help you!

You can look for the homepage with the perfect niche yourself, but we can also do this for you. With us you can buy a link for startpagina.nl as well as a backlink on other home pages. You can request the options via the chat. You can also always send an email.