Many people go on holiday during the summer months. As a company, it can therefore be difficult to maintain your sales figures during the summer months. People are simply less actively looking for products or services. They are free, and most likely abroad. As a result, many companies see a drop in their sales figures during the summer months. However, there are a few things you can do to keep sales figures as good as possible. These are discussed below. 

Adapt to the season

You often see that many companies adapt to the season. This means that their website will have a summery feel in the summer and a cooler design in the winter. For your company's Instagram page, you can also play with the seasons by varying the use of color on your page and posts. 

For example, in the summer you can post nice quotes with a summer background, or post all posts in the summer with the same design. People can easily distinguish the seasons on your page. By changing the theme of your website or social media channels each season, you continue to stand out and innovate for your visitors. 

Come up with a summer (win) promotion

When you are regularly active on social media, you ensure that visitors continue to come into contact with your company. However, you can try to involve visitors in your company during the summer months by coming up with a fun (win) promotion. For example, you can let people win a summer product by posting a post with a hashtag and an appointment of your company. This way, people will remain actively involved with your company during the summer and you will immediately create more awareness. 

Another way is to come up with a nice discount code that is only valid during the summer months. People always want to benefit from a discount and in the case of a temporary discount code they cannot wait too long to use this code. Entering this discount code will probably compensate for, if not exceed, the summer dip in sales figures. 

Keep track of your website's SEO

The last tip we want to give is that it is important to... SEO of your website to keep up to date, even during the summer months. When you have achieved good positions, many people think that it is fine and they can stop link building. However, it is important to maintain those positions linkbuilding to continue to implement. If you stop doing this, the positions can plummet again. And of course we don't want that, especially not during the summer months!